When Giel & Martje pitched their idea to me, I was both excited and humbled with the fact that they wanted me to create the visual identity of their clothing company.

Clothing company is actually not the right definition, what they wanted was to create a community where they could bring together artists of different kinds with clothing as a red line throughout the story.

Stopgap when being done with something. (…) being fed up with something.
Stopgap when one is finished with something.
Typically used in the dutch speaking part of Belgium.

The fun thing about this assignment was the fact that I was not only the graphic designer, but I got to help them decide how they should do certain things.